In today’s world, event safety is more important than ever. As security threats, crowd management issues, and privacy concerns have grown, smart and proactive event producers are taking new steps to protect everyone involved—not just ticket holders, but also staff, performers, and venues themselves. One key strategy gaining popularity is keeping the event venue private until just before showtime.
At Luna Ticketing, we fully support this proactive safety approach. Here’s why delaying venue disclosure is becoming more common—and why it’s a smart and proactive move for creating safer, smoother events for everyone.
Releasing a venue’s location too early can open the door to unauthorized attendees—people who may not have tickets but show up anyway, hoping to sneak in or hang around. This creates unnecessary safety risks, crowd control challenges, and allow for potential disruptions.
By sharing the location only with verified ticket holders at a later stage, event producers can better manage how many people arrive and ensure that only those meant to attend are on-site.
This approach helps ensure that only real, paid attendees receive this crucial information.
Artists, speakers, and performers often deal with intense public attention. Sometimes, that attention can cross the line into harassment or security risks.
By keeping the venue undisclosed until closer to the event, organizers can better protect the privacy, safety, and mental well-being of performers, ensuring they can focus on delivering an incredible show without fear of unwanted incidents.
It’s not just attendees and performers who need protection—event staff and security teams are also safer when venue details are limited. Reducing outside attention ahead of the event allows organizers to:
When event details are widely known too soon, venues themselves become vulnerable. Trespassing, vandalism, or unapproved pre-event gatherings can occur.
Delayed announcements help protect venue property, ensuring that all preparations stay secure, undisturbed, and ready for event day.
At Luna Ticketing, we work closely with event producers to support their safety-first strategies. While venue disclosure timing is entirely up to the event organizer, we provide flexible tools to help implement their preferred approach.
Here’s how we support secure and controlled information sharing:
Rest assured: when you purchase a ticket through Luna Ticketing, you’re not just securing your spot—you’re entering a system designed to prioritize safety, prevent abuse, and respect the event producer’s protocols every step of the way.
Delaying venue announcements isn’t about creating mystery or limiting transparency—it’s a smart, protective strategy rooted in care and foresight. Whether you’re an attendee, part of the event crew, a performer, or involved in production, this approach helps ensure a safe, secure, and smooth event experience.
At Luna Ticketing, we work behind the scenes to support event producers in creating safer, smarter events. From verified ticket access to secure communications, we help deliver peace of mind—one ticket at a time.
Want to learn more about how we can help you protect your next event? Contact us! We’re here to help keep your event safe.
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